About Me

I cater for users journey within a digital product via their interaction with the interface. It becomes my responsibility to ensure a pleasurable and fulfilling experience for the user in parallel with improving the business' profitability. I have worked alongside agile teams to deliver market leading experiences. My skills summary includes...

Product Design
  • Interaction Design
  • Rapid Prototyping
  • User Interface Design
  • User Research
  • Information Architecture
  • Usability Testing
  • Adobe CC: Photoshop
  • Invision
  • Balsamiq
  • Axure RP
Front End
  • HTML5 / CSS3
  • Bootstrap
  • Javascript
  • PHP / MySQL
  • Product Management
  • Agile Scrum
  • Metrics & Analytics

Designing with Data and Empathy

I focus on creating simple, intuitive, and innovative digital user experiences. I'm user-centric with innate creative skills to express concepts visually and bring simplicity to complex user journeys. I have worked as part of a team to create brilliant website and mobile products.

I put the users first when designing. I have the constant need to question the status quo and approach problems logically with actionable recommendations from data and insights. With a flexible design process, I bring ideas to life and redefine complex interfaces iteratively from research through to wireframing, prototyping and user testing. I possess excellent conceptualisation ability in sketching and mind-mapping. I have avid interest in Artificial Intelligence and Emerging Technologies. I'm also passionate about contributing to the community by connecting and empowering local designers.

I will look into all the data I can get my hands on to inform my process. Understand who the users truly are and what their pain points are. I will seek to identify what is happening and why it is happening.
This is about gathering materials and inspiration. I will dedicate time to come up with everything that can create a basic style guide, invoke ideation with the team, then organize a short review discussion to make sure we're on the same page.
I creat customer journeys and experiences via written specifications, wireframes, mock-ups. I will seek to gain early validation for my design ideas by prototyping rapidly then testing iteratively. . My typical pre-ship activities involve metric measures, A/B testing, issue detection, usability testing and report.
Sprint review, sprint retrospective, followed with performance monitoring, capacity planning, improvement recommendation and scalability analysis based on project scope and the business.


Over the course of my professional career as a Front-End Developer, User Researcher and now full-time UI/UX Designer, I have found the following practices and principles true and helpful.

The willingness to learn new techniques and a constant need to question status quo in a bid to discover new ways of improving systems effectiveness makes for a positive learning experience.

Liaising with stakeholders from different walks of life betters my stakeholder management skills.

Engaging other specialists of various disciplines in a team improves my cross-functional skills which is relevant in today's dynamic world of IT.

I learnt through A/B testing the importance of personas to simulate users subjectively because broad classification of users usually yields inconsistent product.

Users will generally adopt a product designed for a specific group of users (whose individual personalities have been considered) more easily than a product designed on the premise of market segmentation alone.

Scrum is a wonderful framework for mitigating risks and the tendency to ship minimum valuable products early often induce collaboration and productivity in a team.

Prototyping and testing for feedback iteratively usually encourages faster decision unlike when debating user needs and hypothetical solutions among team members.

Responsive designs will boost metrics on mobile and beyond while assistive designs will enhance accessibility through compliance with the Web Content Accessibility Guidelines (WCAG) of WAI/W3C.


The following projects span from research, responsive web design to App Design.

Other Works

Mentor & Community Influencer

I'm passionate about product design and I enjoy contributing to the local creative community through events and mentoring programs. Because of this, I founded one of London's fastest growing UX networking group branded UX Connect London, and through the platform I've been able to organise different events to educate, inspire, entertain and support the community by hosting a range of professionals and series A, B, C funded startups on relevant topics.

I've also been privileged to design and implement two new projects for the community which include a mentors portal and a Quora-like, product-specific QnA portal as extensions to the group's official website at london.uxconnect.org.

An active micro blogger and dispatcher of all things UX on Twitter across two pages with thousands of followers: @uxyemi and @ux_connect. Also a digital content manager on Instagram as @uxconnect.


Let's Work Together!